A Digital Printing Network
We are trying to stay a bit competitive, but are not sure where to trim our costs as far as yard signs go. We found out we're charging a good bit more than other local companies, so we want to reduce costs. We were at about $15 for a two sided sign, but competitors are charging about $9.75. Where do you get your blank signs, too? Maybe that's an area where I can reduce our costs if I can find them less expensive.
What size sign- 18" x 24" ? Coroplast with adhesive vinyl print on it?
I get $25 for less than 10 quantity, and don't come down to $15 until the quantity is 50 or more.
If it is just 1 color cut vinyl, not printed, I'll do them for $20 or so.
I got a couple cases of white blanks, 50 per case with H frames from a supplier 2 years ago I think for $99 per case.
I can try to find the invoice and company info if you want.
Wendy, I think so much has to do with your location, last spring I had to do double sided coroplast vinyl signs for a golf tournament. Each hole had a different sponsor so there were no duplicates. I had no clue what to charge so I literally started calling my competitors, and was shocked to see that they started at $35 per sign. I ended up doing them for $25 because it was a fundraiser. I don't know how anyone can do them for even $15 if it's vinyl that has to be cut and mounted to the coroplast, gosh the labor alone would be that not to mention the sign, ink, and stand.
Maybe though we're just not comparing apples to apples. I know that signs can be much cheaper if you are printing directly on the cardboard types that I see everywhere for the election signs etc.
I use the 'golfballs' from Creative Banner for the local tournaments, and get $30 for the larger one with one sided, full color adhesive vinyl. But I can do even the single color vinyl jobs faster because I use a speed frame for transfer. No transfer tape involved-saves about 30% of the usual time. I have a Graphtec i30 vinyl cutter along with my Versacamm SP300V so I can use either one as needed. Of course, I've been doing vinyl for over 25 years and digital for almost 7-so I've got a time saving routine I've learned after thousands of signs.
Once you get your 'assembly' time working efficiently your labor costs drop so you can have no problem competing with other shops. Just don't get sucked into 'giving away' your work. Always make a profit and you'll never go broke.
For small amounts, $26 1 sided full color, $31 two sided full color. Digital print mounted onto coroplast with H frame.
Location, location, location ! We get $16 for d/s 18x24 simple layouts 3 or more cut vinyl, add $5 for less. The cost of materials is in the $4 range ea.
With a vinyl cutter, not a hybrid, the steps are type, cut, weed, slap and stick.
Grimco has the 50 - 50 kits. I think my last kit was $110.