A Digital Printing Network
I decided to call a couple local competitors to compare where we are on banner pricing. We have been $4.25 /sf without complaints. I knew that was about 50 cents higher than one shop I checked on a year ago. Upon calling one company today who advertised banners they gave me a number to a different company. That outfit gave me a price of $3.28 /sf for a 4 x 8. Thinking I might be too high I called another company and was given a price of $8-$10 /sf. I'll have to get a couple more prices to compare.
It can really be all over the range on pricing for banners. Most wholesale to the industry will sell it at around $2 a sqft but that is just to the industry and not the end user. We use $8-10 a sqft here and I have friends in Southern California that can only get $4 sqft on a good day.
We don't really have a per/sqft price set in stone, we mark up our materials and ink by a certain percentage then add so much an hour for labor so it's different every time, but we're usually around $6 - $7 per/sqft.